Monday, October 15, 2012

Westerville Native Fights To Help Others Beat Rare Breast Cancer

A Westerville native is fighting breast cancer while also fighting to raise money for research. Lori Grennan said that while she knows the money raised at Hunt for Hope will not save her life, she hopes it may someday save her daughter. "All I can do is live day to day. I love my life. I love my family. I love my...

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Source: http://www.msnbc.msn.com/id/49410117/ns/local_news-columbus_oh/

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egis plebeian: Make Garage Storage to Improve the Home Value

Garage storage improvement costly, can improve function and create a space that can be used thereby increasing the market value of the home.

storage garage organizedFor people, the home is the biggest investment they will make in their lives. There is a great sense of pride to have a very strong house. Homeowners continue to strive to improve their homes and their overall value. Fixing the patio, installing hardwood floors, granite counter tops, are the most common improvement are made. Regarding the garage is usually the last thing a homeowner to think. It usually never gets attention as part of the rest of the home. However, with improved storage garage costly to improve the function of the flexibility of the garage and create a space that could be used which increase the market value of the home.

Every time someone calls service home improvement company to help take advantage of the storage space garage, they came to the house just for a free consultation. They will observe and make note of everything from the floor, the walls and the ceiling, including the types of items that are being stored in the garage. It is the best plan they came to create a unique and useful. From garage doors, walls and ceilings, is measured will be recorded in detail so they know how much space they require in a rack, cabinet, or any other type of item storage in the garage.

Next is the decision-making process. The company will work with homeowners for all the final preparations. They will decide whether the cabinets, ceiling systems, built-in racks, or all of the above are required to maximize the number of extents used. The plan will be prepared under constant surveillance to ensure that their needs are met. Homeowners will ultimately decide whether the floor plan made for large enough workshop space and designing something that they are happy and comfortable. With many alternative choices available, it is usually easy to find a plan that provides homeowners with the most benefits.

After that, we will schedule a time to come back and finish the project. Installation of floor plans and the implementation of agreed generally only takes one day. The only improvement for garage storage that exceeds one day if the ceiling is unexpected or drywall damage became apparent during the installation. It will require improvement or replacement before it can be nailed to a wall racks or the system hanging from the ceiling.

In today?s world, everyone wants a home worth more and have a large workshop space. Garage storage requires large investments that will meet both needs. Everyone expects a good home for a lifetime, so it must make improvements improvements each time.

Source: http://congresodesexologia.org/make-garage-storage-to-improve-the-home-value.html

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Source: http://egis-plebeian.blogspot.com/2012/10/make-garage-storage-to-improve-home.html

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Gaming Industry News Weekly Recap - Online Gambling News

Steven Stradbrooke
October 14, 2012
No Comments

weekly news recap october 13THE AMERICAS
Sen. Dean Heller promised he and Harry Reid would make online poker bill passage a priority in the lame duck session of Congress, but Steve Wynn called such efforts a ?waste of breath?; both Nevada and Atlantic City saw gaming revenues decline; New Jersey approved mobile gambling and filed a defiant response to those seeking to block its sports betting bid; Bally Tech inked a free-play online gambling deal with the Mohegan Sun casino group; Churchill Downs Inc. appointed an Interactive president; California questioned the legality of a supposedly free-play online poker site and Zynga?s executive exodus continued with the departure of Zynga Poker GM Laurence Toney.

EUROPE AND MIDDLE EAST
William Hill will reportedly exercise its right to buy out Playtech?s share of William Hill Online and up its offer for Sportingbet; PokerStars acquired a stake in a London brick-and-mortar casino and suggested it would crack down on all those copycat fast-fold poker products now that it owns the Rush Poker patent; Full Tilt Poker received an Isle of Man license and sent a ?Dear John? email to its former US players; the Merge Gaming Network lost a couple poker skins; Paddy Power went on a hiring binge; the Italian poker market continued to struggle; a London casino put the brakes on Phil Ivey?s ?7.3m punto banco payday; Israeli officials busted the nation?s ?biggest illegal online gambling network?; the eGaming Review Operator Awards appears to have omitted an entire continent; Rebecca Liggero took in the sights and sounds at the Barcelona Affiliate Conference and Jason Kirk celebrated Phil Hellmuth?s epic victory at the World Series of Poker Europe.

ASIA
Donaco Singapore pulled off a reverse takeover of Australian interactive media/gambling outfit Two Way Ltd.; Russia?s far east casino zone saw fewer applicants than expected; just in time for Halloween, Aussie anti-gambling MP Nick Xenophon got spooked by a claw; police in West Java claimed to have busted a US illegal online gambling group; an influx of visitors during Macau?s Golden Week produced gaming table revenue of $1.1b and Thailand?s long path to ?online? lotteries got a little shorter.

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Source: http://calvinayre.com/2012/10/14/business/gaming-industry-news-weekly-recap-october-13/

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Sunday, October 14, 2012

Lithuanians ditch government in verdict on austerity

VILNIUS (Reuters) - Lithuania's opposition prepared to take power on Monday after voters rejected the austerity-minded government, a foretaste of what may await other European leaders forced to make unpopular cuts by the financial crisis.

An ex-Soviet state of about three million people, Lithuania crashed hard when the crisis hit four years ago. It slashed spending in response and is now returning to economic health - but too late for voters fed up with belt-tightening.

An exit poll after a parliamentary election on Sunday showed Lithuanians had thrown out centre-right Prime Minister Andrius Kubilius in favor of a coalition of left-leaning opposition parties who promise to soften the austerity.

The government of the Baltic nation lost out despite winning praise from big European powers and the International Monetary Fund (IMF) for its thrift and discipline.

"If the IMF was voting then he (the prime minister) would be re-elected," said Kestutis Girnius, who teaches at the Institute for International Relations and Political Science in Vilnius.

"But the IMF does not live in Lithuania, and they could not live on a Lithuanian salary."

As one of the European Union states most severely hit by the crisis, and one of the fastest to implement austerity, Lithuania is a bellwether for governments in Greece, Spain, Ireland and elsewhere, who are being forced to make similar swinging cuts.

The RAIT/BNS exit poll gave the biggest share of the vote, 19.8 percent, to the Labor Party. The centre-left Social Democrats, likely coalition partner for Labor, were second with 17.8 percent and the prime minister's Homeland Union was in third place on 16.7 percent.

Partial official results, based on the votes that have been counted so far, ranked the parties in the same order.

The final shape of the next government will not be clear until talks take place on forming a coalition. It may come down to a second round, to take place in two weeks, which will settle races in local districts where no candidate had a clear lead.

BOOM AND BUST

The prime minister said he would fight on into the run-off round, but it appeared unlikely he would be able to stay in power, after voters held him accountable for the tough decisions he took to drag Lithuania out of crisis.

"What kind of crisis management are we talking about?" asked Alfonsus Spudys, 78, on his way out of a polling station on Sunday in the capital, Vilnius. "They scythed people down ... and now they are saying they handled the crisis really well."

Before the financial crash in 2008, Lithuania was booming. Scandinavian banks provided cheap credit which let the country buy more than it sold and over-heated the real estate market.

When the crisis struck, the banks stopped lending. Economic output dropped by 15 percent in 2009. Unemployment shot up. Thousands of young Lithuanians went abroad to seek work.

Kubilius, elected after the crisis began, cut pensions and public sector wages. To save money, only every third street lamp in Vilnius was lit, and fuel for police cars was rationed.

This discipline helped the economy rebound. Gross domestic product grew 5.8 percent last year, one of the fastest rates of any EU economy. The budget deficit has been tamed. Yet most Lithuanians feel worse off than they did four years ago.

The opposition parties expected to form the governing coalition have said they will ease the pain of austerity by increasing the minimum wage, making the rich pay higher income tax than the poor and launching job creation schemes.

Economists say the country's still-delicate finances dictate that whoever is in government will have to stick, for the most part, to the existing austerity program.

Labor Party leader Viktor Uspaskich said the budget deficit might under certain circumstances be allowed to rise above 3 percent of gross domestic product - a threshold which the EU uses to gauge countries' fiscal discipline.

"How otherwise can you generate (growth in) the economy if you only borrow to cover regular expenditure? You need to borrow for generating (growth)," Uspaskich, a Russian-born businessman, told Reuters in an interview late on Sunday.

(Writing by Christian Lowe; Editing by Rosalind Russell)

Source: http://news.yahoo.com/lithuanians-ditch-government-verdict-austerity-222309926--sector.html

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China central bank says currency near equilibrium

TOKYO (AP) ? China's currency has reached its equilibrium rate and its value is mainly determined by the market, rather than intervention, Beijing's central bank chief said Sunday, signaling there is little likelihood of major movement in the yuan's value in the near future.

In a speech delivered by one of his deputies, Zhou Xiaochuan, governor of the People's Bank of China, also warned that too much monetary easing by major economies puts inflationary pressure on China at a time when it is striving to boost growth while keeping prices under control.

Zhou's remarks came as the issue of China's exchange rate against the U.S. dollar resurfaced in the U.S. presidential race, with Republican nominee Mitt Romney accusing President Barack Obama of ducking an important decision on whether Beijing is manipulating its currency to gain a trade advantage.

The Treasury Department was due to announce a decision on that on Monday, but it said Friday that the decision would not come until after global finance officials meet in early November, most likely after the Nov. 6 presidential election.

The U.S. has long urged China to lift controls on foreign exchange markets that Washington contends keep the Chinese yuan undervalued, making the country's exports relatively less expensive in overseas markets.

Zhou said China's central bank has refrained from intervening in the market in the past year, while the exchange rate against the dollar has remained at around 6.3 yuan per dollar.

"The rate, the spot rate and future rate, determined by the market supply and demand, basically are very close to the equilibrium rate," he said.

The yuan has appreciated more than 30 percent against the U.S. dollar in nominal terms since 2005, Zhou said, adding that the currency had "appreciated quite a bit in the past 15 years."

Zhou outlined progress China has made in reforming its financial sector and setting up foreign exchange markets, in the speech delivered following the annual meeting of the International Monetary Fund and World Bank, held this past week in Tokyo.

Zhou himself was among several top bankers and other officials who stayed away from the meetings, apparently to express China's anger over a territorial dispute with Japan that erupted into sometimes violent anti-Japanese protests last month across many Chinese cities.

IMF and World Bank officials downplayed the friction over disputed islands in the East China Sea, saying they were confident China and Japan, the world's second- and third-largest economies, recognize they have more to gain from cooperation than from conflict.

On Friday, Japan's foreign minister, Koichiro Gemba, confirmed that the two sides had held high-level discussions in Tokyo and plan vice-ministerial level talks in a next round. Gemba did not give a timeline.

In his talk, Zhou reiterated Beijing's concern over inflationary pressures that China and some other developing countries say can be worsened by monetary easing in the U.S. and Europe. Fighting inflation is his No. 1 priority, he said.

In a question-and-answer session, Zhou's deputy, Yi Gang, said China plans an appropriately sized stimulus package to counter its economic slowdown.

It will be "large enough to stabilize growth but not too large to cause negative impact or problems in the future," Yi said.

The task is complicated by so-called quantitative easing that unleashes liquidity in global markets, spurring speculation in commodity and energy markets, he said.

But Yi said the outlook for price stability was fine this year, with the consumer price index likely to fall to 2.7 percent for the year, well below the government's 4 percent target.

"The key word is to ensure stability," he said.

Source: http://news.yahoo.com/china-central-bank-says-currency-near-equilibrium-034739689--finance.html

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My conversations with Malala Yousafzai, the girl who stood up to the Taliban (+video)

Pakistani journalist Owais Tohid recalls his conversations with Malala Yousafzai, the outspoken 14-year-old girl whose shooting by the Taliban has outraged the world.

By Owais Tohid,?Former Monitor correspondent / October 11, 2012

An activist from non-governmental organisation Insani Haqooq Ittihad hold a picture of Malala Yousufzai during a demonstration in Islamabad, Pakistan, October 10, 2012.

Faisal Mahmood/REUTERS

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"Which one of you is Malala? Speak up, otherwise I will shoot you all," a hooded, bearded Taliban militant asked a bus full of schoolgirls on their way home earlier this week. "She is propagating against the soldiers of Allah, the Taliban. She must be punished," the Taliban militant shouted louder. Then, recognizing her, he shot her at a point blank range.

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' + google_ads[0].line2 + '
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'; } else if (google_ads.length > 1) { ad_unit += ''; } } document.getElementById("ad_unit").innerHTML += ad_unit; google_adnum += google_ads.length; return; } var google_adnum = 0; google_ad_client = "pub-6743622525202572"; google_ad_output = 'js'; google_max_num_ads = '1'; google_feedback = "on"; google_ad_type = "text"; google_adtest = "on"; google_image_size = '230x105'; google_skip = '0'; // --> Amnesty International condemns the shooting by the Taliban of a 14-year-old school girl in Pakistan's Swat Valley. Travis Brecher reports.

Malala Yousafzai gained fame when it came out that she was the girl who was highly critical of the Taliban's ban on girls' education in the Swat valley, and blogging about her views and about the atrocities of Islamic militias controlling the valley from 2007-2009. The BBC blog, which was written in Urdu under a pen name, was nominated for several awards.?

"I wanted to scream, shout and tell the whole world what we were going through. But it was not possible. The Taliban would have killed me, my father, my whole family. I would have died without leaving any mark. So I chose to write with a different name. And it worked, as my valley has been freed," she told me when I invited her for an interview for the TV station I am heading now, ARY News.?

Doctors treating Malala now say bullets have been removed from her head and neck, but her condition is still critical. The Tehrik-e-Taliban Pakistan (TTP) have claimed responsibility for the attack and have a $100,000 government bounty against them. ?

Malala's friend, Shazia, who was also injured that day, recounted the event to me as her eyes filled with tears.

"They stopped our school van. They were riding on a bike. The masked man kept pointing guns at us and the other was shouting ?where is Malala?!? I froze with a flashback to the old dark days: I remembered the headless bodies, slaughtering of rivals ? merely on dissent or slightest doubt of spying ?the grotesque violence."

Just a few moments before, she said, the girls had been singing a traditional Pashtun folk song on their way back from school, its lyrics professing to sacrifice life for motherland, the beautiful valley of Swat.

"With a drop of my sweetheart's blood, Shed to defend the motherland, I will put a beauty spot on my forehead, Such would put to shame the rose in the garden," they sang. The song was made famous by Malala?s namesake, Malalai of Maiwand. The 19th century national folk hero fought against the British troops in the Second Anglo-Afghan War.

What's in a name?

The first time I met Malala, a couple of years ago, I asked her what her name signified. She answered:?"Probably, a hero like the Afghan heroine Malalai [of Maiwand] or Malalai Joya. I want to be a social activist and an honest politician like her," she said, smiling. Ms. Joya, a 30-something activist, politician, and writer who was bitterly critical of both the Taliban and the Karzai regime, was at one point dubbed the bravest woman of Afghanistan.?

Source: http://rss.csmonitor.com/~r/csmonitor/globalnews/~3/c-o5rpZA2J0/My-conversations-with-Malala-Yousafzai-the-girl-who-stood-up-to-the-Taliban-video

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Corporate Speed Reading | AutoBlog & Money System - Middleton ...

Corporate Speed Reading: Overview

The written word is everywhere. In todays fast-paced, get-it-done-yesterday world, being able to speed readand remember what you readis nearly a matter of professional life or death. If your reading speed is more tortoise than hare, perhaps its time to look into a new way of reading.

Learning to speed read actually involves teaching your brain to read in a new way.

"But wait!" you say. "It took years to learn how to read before. I just dont have that kind of time."

Never fear! With our Speed Read Complete Corporate edition, you will be able to double your reading speed in only an hour in the privacy of your own home or office! This time-tested method of teaching your brain to speed read has been taught in live seminars for decades all around the US and the e-books have been translated into five languages.

Are you still unsure about signing up for an online speed readin g course? Have you handed over hundreds of dollars before, only to read a few words a minute faster? With our Speed Read Complete courseincluding three e-books as well as supplementary MP3 audio files which you can take anywherewe guarantee you will be reading noticeably faster and comprehending more or every penny of your money back.

Start our Speed Read Complete Corporate course (a minimum of a sixth grade reading level is necessary) with the book Speed Reading in Only One Hour. Move on to our Complete Speed Reading Program: Corporate Version. In our course you will learn not only how to speed read, but also how to learn to control sub-vocalization, vary your reading speed, batch process, and important techniques for positive thinking.

Not only will you double your reading speed in just one hour, using our time-tested Speed Read Complete course, youll be able to increase your memory, recall, concentration, note taking, and more. In less than three we eks, you could even see a promotion at work due to your new-found love of learning.

The Speed Read Complete was written based on a 3-day lecture course by Dr. Jay Polmar, an accomplished author and university and community college professor who has written more than 100 books. Dr. Polmar has helped hundreds of thousands all around the world read faster and get ahead. Let him help you improve your life!

Benefits to Business with Speed Reading:

Words are everywhere. No matter where you go, you cannot get away from the written word.

Being able to read and comprehend faster will help you not only when you want to read for pleasure, but it will help you in business even more.

The ability to speed readreading more than 600 words in a minute with at least a 80% comprehension ratewill help you immensely in the corporate world. Read over corporate reportsyours and your competitorsin half the time, giving yours elf time to work on other projects. Read other books more quickly to increase your knowledge on other subjects you can use to get ahead in business. Keep the peace at home by reading that book your husband or wife has been nagging you about in only an hour or two!

With our Speed Read Complete Corporate course, improve your reading speed, memory, reading comprehension and recall, concentration, and note taking. You will be climbing the corporate ladder in no time.

In less than one hour a day for a month, we guarantee youll be reading significantly faster. After the one-hour beginners course, follow it up with our second book, the Business Speed Reading Success, a course specifically designed for business people and MBA professionals. With our book: How To Get Things Accomplished In Less Time, you will learn over 100 tips to manage your time wisely. Include with that the daily exercises and learning to read in a new way, and youll be reading more in less time than you ever thought possible.

Supplement your study with our audio add-ons, to ensure rapid success. These MP3s, which can be downloaded to your favorite device, follow the books and include subjects such as memory enhancement and speed reading comprehension. We have also included audio courses on relaxation techniques and stress relief, developing self confidence, and eliminating the negative inner dialogue.

Written by Dr. Jay Polmar, a former university instructor and author with over 40 titles to his name, Speed Read Complete Corporate has been used by professionals in all areas from government to education to the corporate world. Used by corporations, teachers, and government officials in over 25 countries, Speed Read Complete has been translated into five other languages to help people learn to speed read in their native language.

Who Can Learn Speed Reading:

The corporate world is dominated by life -long learnerspeople who take the time to learn everything they can about their chosen field and everything they can about corresponding subjects.

But when you have a family and a life outside of work, carving out the time to read all those books can be difficult. New books on every subject are being published every day. How is one supposed to keep up at work, and keep up at home at the same time?

You know that learning to speed read is the answer. Cutting your reading time in half or even more would give you the ability to simply devour the books you always wanted to read, the books you know you should read, and the ones you need to read to get ahead.

You may have looked into 1-day or multiple day speed reading seminars or "home courses" before, only to be turned off by the price. One-day live speed reading seminars can set you back anywhere from $200 to $700, and their results are far from guaranteed.

So what is a lower-level ma nager with aspirations of advancement to do?

With Speedread.orgs course for the corporate man or woman, you can double your reading speed starting with our best-selling Speed Read in Only One Hour, which offers techniques to help you break poor habits learned when you were first learning to read. With our supplements for business professionalsBusiness Speed Reading Success, which focuses on Business and MBA professionals, and How To Get Things Accomplished In Less Time, which teaches smart time managementyou will learn not only how to fly over the pages of corporate reports, you will also learn new techniques for note taking, concentration, recall and, with our Think Right course, you will also learn positive thinking exercises and stress relief to increase your reading speed even more.

The corporate edition of our Speed Read Complete course also includes add-ons useful for generating sales, and includes one of the first-ever courses written on the Law of Attraction. Our proven audio courses teach the busy professional how to sit back and relax.

Aimed at adults, corporate and business employees and MBA professionals, Speed Read Complete Corporate Edition offers not only the ability to speed read. Included in the Corporate Edition is also a time management course and a course to help you achieve your life goals by using the material from our Online Download Library of speed reading and self power improving publications.

The best part is that not only will you be able to double your reading speed after the first one-hour lesson, but we have also had mid-level managers receive promotions as little as three weeks after starting our course!

Written by Dr. Jay Polmar, an expert in the fields of speed reading, self-improvement, continuing education and self-growth, Speed Read Complete boasts a success rate unheard of in its industry and offers a full money back guarantee that you will be reading significantly faster in only 21 days.

How Much Does Speed Reading Cost:

Everyone is trying to save money these days. Finding bargains is quickly turning into the Western worlds favorite pastime. A close second is doing whatever one can to make oneself invaluable to his or her employer.

What would you pay for that next promotion? What would you pay to practically guarantee a raise? In todays global financial market, what would you pay for simple job security?
Self-improvement classes of all types start anywhere from $200 to $2,000 and offer mixed results and mixed promises. There is one company, however, which offers worldwide results and guaranteed outcomes.

Speedread.org, Inc. has condensed their 3-day live speed reading course into a compact, at-your-own-increasing-pace ebook course to help youthe busy business professionalnot only make yourself invaluable to your employer, but to also improve your chances of getting that all-too-important promotion or surviving the latest round of job cuts.

This course has been taught to everyone in the corporate world from busy executives to the administrative assistant answering the phones in more than 20 countries around the world in more than five languages, all with amazing results. Many mid-level managers see promotions in less than three weeks. Everyone who takes the course doubles their reading speed in just the first hoursome even triple or quadruple their reading speed!

How much would you pay for the opportunity to get more done in less time, leaving more time for family, friends, or hobbies? What would you pay to practically ensure job security and a promotion?

With our do-it-yourself speed reading course for the business person, you can not only increase your chance of thriving in these economic times, you can also choose the price you will need to pay!

Starting at just $79.95 USD, you can be reading twice as fast in the very first hour! Our Speed Read Complete Corporate pack includes everything you need in a single electronic download! Our $99.99 USD CD Pack allows you to keep (or share with friends or your family members) a hard copy in the form of CDs. Or, if you would like hard copies to go along with the CDs, it's only $159.99 USD for over a dozen books with their corresponding CDs and other audio files.

The Speed Read Complete Corporate course is specifically designed for t he busy professional and is guaranteed to help everyone in the corporation from the newly-hired administrative assistant to the CEO.

For a very affordable price, you can make an investment in yourself that will touch every aspect of your life.

Corporate Success / Goal Planning:

Everyone creates them, knowingly and unknowinglygoals. Some goals are lofty and well-thought-outsuch goals in business (get a raise by the end of the year), goals in relationships (be married by age 30), and goals in life (watch the Northern Lights in Alaska) are easy to quantify, to write down, to dream and to imagine. Other goals are implied and subconscious; such goals in business (commute to work without incident), goals in relationships (find someone to spend New Year's Eve with), and goals in life (leave this world a better place) may be harder to express.

Speedread.org knows that you are more than just the business person dressing for s uccess every morning. You are a complete person who does not spend every waking moment workingor if you do, you don't want to spend your life like that. Who you and what you do touches every single aspect of your lifeyour business life touches your social life; your social life touches your home life; your home life has a great impact on your spiritual life (whatever it may be); and your spiritual life determines how you perform in the business arena.

For us to consider ourselves successful in life, our goals must be achieved. Consciously or not, we determine our own successin small things (getting to work safely) and large things (being promoted to upper management)by meeting our stated or unstated goals. We also measure others' successes or failures against our own goals.

Because goal planning is mandatory for success, we have included many sections in our speed reading books. Our SpeedRead Complete Corporate course not only teaches how to read two t o threeor even moretimes faster than you can now, we also give you the tools to plan your goals to align with your purpose in life.

To determine your personal goals, you simply need to look at what success means to you in your career, lifestyle, home life, spiritually, in a word: in everything. In our SpeedRead Complete Corporate course, we spend quite a bit of time on goal planning and the keys to successnot just in increasing the number of words read in a certain time frame, but in life. Reading is essential to life in today's world, but if you simply learn to speed read without a goal as to how to use your new knowledge, you will lose it.

We know you are more than your business persona, and "success" in business may not necessarily mean success in life. At Speedread.org, we are determined to help you become not only a more successful business person, but a more successful human being.

Lifelong Effects of Speed Reading:rong>

How would you like to remember 90% of what you read from anythingthe newspaper, your favorite novel, business reports, your child's MySpace blog? How would you like to be able to read fastermaybe even four or five times fasterand still remember almost everything you read? How would you like this to happen in just one single hour?

Impossible? Not hardly! With Speedread.org's Speed Complete Speed Reading Program, hundreds of thousands of people have done just that!

But what can one do with the ability to read over 600 words per minute with a 90% retention rate?

The lifelong effects of speed reading are numerous.

First, you will finally be able to get to all those books on your list you have never had the time to read before. Suddenly, an hour's commute to work on public transportation won't mean simply a chapter or two it will mean an entire book checked off your list! You won't even get that sense of disappointme nt when you finish a book just to finish it. With the Complete Speed Reading Program, and the new ability to retain nearly everything you read, you'll be able to discuss the book in next month'sor even next year'sbook club!

If you are in a profession that requires a lot of reading and just as much retention such as scholars, physicians, writers, doctors, attorneys, and countless other fields, being able to read even twice as fast can end up saving hourseven up to days or weekson an intense project.

If you are a lifelong studentor just one who loves to learn and is always taking a course or two to help expand horizonsbeing able to read faster and comprehend more will, undoubtedly, be of a great boon to not only your ease of study, but also your GPA. Studies have also shown that the new way of reading taught to those who want to speed read may also assist the brain in learning a new language.

Speed reading also has lifelong physical effects a s well. The less time you spend reading, the less eye strain and eye and muscle fatigue you will experience.

Because the Complete Speed Reading Program literally re-teaches your brain how to read, you learn how to remember more at the same time. Simply being able to remember what you have read can be just what you need to set yourself apart from the pack vying for that next promotion.

Passing Along Your Knowledge:

Nothing is worse for an avid reader and a lover of books than having a child who hates to read. Parents today know that reading to a child early in life will help them foster a love of reading and prepare them to read themselves, but sometimes not even that can be enough to foster a love of the written word. Reading parents know that aversion to reading will haunt their child for the rest of his life, making school harder making life harder.

But, as any parent knows, you cannot simply say to a 10 -year-old who hates reading, "You're going to read and you're going to like it." You have to understand why reading is so difficult.

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Source: http://autoblogmoneysystem.blogspot.com/2012/10/corporate-speed-reading.html

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Source: http://middletonaron.typepad.com/blog/2012/10/corporate-speed-reading-autoblog-money-system.html

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After beating Birds, Yankees look to tame Tigers

Baltimore Orioles' Matt Wieters, top, heads off the field as the New York Yankees celebrate their victory in the American League division baseball series on Friday, Oct. 12, 2012, in New York. The Yankees won the game 3-1 and advanced to the AL championship. (AP Photo/Peter Morgan)

Baltimore Orioles' Matt Wieters, top, heads off the field as the New York Yankees celebrate their victory in the American League division baseball series on Friday, Oct. 12, 2012, in New York. The Yankees won the game 3-1 and advanced to the AL championship. (AP Photo/Peter Morgan)

New York Yankees starting pitcher CC Sabathia waves to the fans as he leaves the field after Game 5 of the American League division baseball series against the Baltimore Orioles, Friday, Oct. 12, 2012, in New York. The Yankees won the game 3-1 and advanced to the AL championship. (AP Photo/Kathy Willens)

New York Yankees' CC Sabathia (52) reacts after Game 5 of the American League division baseball series against the Baltimore Orioles, Friday, Oct. 12, 2012, in New York. The Yankees won the game 3-1 and advanced to the AL championship. (AP Photo/Kathy Willens)

New York Yankees' pitcher CC Sabathia embraces catcher Russell Martin after winning Game 5 of the American League division baseball series against the Baltimore Orioles, Friday, Oct. 12, 2012, in New York. The Yankees won the game 3-1 and advanced to the AL championship. Yankees' Eric Chavez approached at right. (AP Photo/Peter Morgan)

New York Yankees starting pitcher CC Sabathia is doused by teammate Ivan Nova, right, as they celebrate in the clubhouse after Game 5 of the American League division baseball series against the Baltimore Orioles, Friday, Oct. 12, 2012, in New York. The Yankees won the game 3-1 and advanced to the AL championship. (AP Photo/Kathy Willens)

(AP) ? CC Sabathia boosted the New York Yankees past the Baltimore Orioles, ending a spellbinding six-week drama that drove and drained both teams.

New York advanced to an AL championship series matchup with Detroit, beating Baltimore 3-1 in Game 5 of their AL division series on Friday behind Sabathia's four-hitter.

Andy Pettitte, the career postseason leader with 19 wins, starts Game 1 for the Yankees on Saturday night with a rested bullpen behind him, opposed by Doug Fister. It's a rematch of last year's division series won by the Tigers in five games and provides a platform for Detroit's Miguel Cabrera, baseball's first Triple Crown winner in 45 years.

"I don't know if you can shut him down, but try to keep him from doing too much damage in the series, and that's key to us winning," Pettitte said.

Yankees manager Joe Girardi faces another big decision. After benching slumping Alex Rodriguez for Game 5 against the Orioles, will he insert him back at third base against a Detroit team with four right-handers in its starting rotation?

To get back to the ALCS for the first time in two years, the Yankees had to shake off Baltimore. The teams were separated by no more than a game from Sept. 3-24, the longest September stretch that tight between first- and second-place clubs since the 19th century.

The Yankees had some help from the right field umpire, just as they did against the Orioles in the 1996 ALCS ? hello, Jeffrey Maier.

With New York ahead 1-0 in the sixth, Nate McLouth's drive down the right-field line on a 3-1 pitch was called foul by the slimmest of margins.

Fieldin Culbreth demonstrably waved foul with both arms. Orioles manager Buck Showalter jogged onto the field to ask for a video review, and four umpires went down a tunnel on the third-base side to examine the images on a screen near their dressing room. When they ran back onto the field about two minutes later, they didn't make any signal ? meaning the original call stood. McLouth struck out on the next pitch, ending the inning.

"I saw it go to the right of the pole," Culbreth said. "There is netting there and it didn't touch the netting. It did not change direction," he added, indicating he did not think the ball grazed the pole.

Added crew chief Brian Gorman: "We saw the same thing on the replay. There was no evidence to overturn the decision."

McLouth wondered what the umps would decide.

"It started off fair and it was just hooking a little bit. I thought it was foul just in game speed," McLouth said. "A couple of people mentioned it might've ticked the pole, but he was way closer than I was and I was satisfied after they went down and looked at the replay that it was foul."

Steven Ellis, a fan from the Broad Channel section of Queens, caught the ball with his Yankee cap in the second deck.

"It was foul all the way, never hit the pole," he said.

Back in 1996, the 12-year-old Maier reached over the wall above right fielder Tony Tarasco and deflected Derek Jeter's fly ball. Umpire Richie Garcia called it a home run, which tied the score 4-all in the eighth inning, and the Yankees went on to win in the 11th.

"Just watching at home, I promise," Maier texted to The Associated Press after this play.

Sabathia went on to defeat the Orioles for the second time in six days, Raul Ibanez hit a go-ahead single in the fifth off Jason Hammel after former Baltimore high school star Mark Teixeira singled and swiped second in a rare steal. Diving second baseman Robert Andino just missed gloving Ibanez's hit.

Ichiro Suzuki added an RBI double off the right-center field wall in the sixth. Curtis Granderson boosted the lead to 3-0 with a second-deck solo homer against Troy Patton in the seventh.

Sabathia, who improved to 4-0 in his last eight postseason starts, didn't allow an extra-base hit. He struck out nine, walked two and matched his season high of 121 pitches.

"He didn't pitch all five, but it certainly felt like it, didn't it?" Showalter said.

Sabathia took a one-hit shutout into the eighth but allowed Matt Wieters' leadoff single and Manny Machado's walk. Mark Reynolds struck out, and Lew Ford ? starting at DH in place of Jim Thome ? hit an RBI single.

Andino hit a bouncer to the third-base side that Sabathia gloved, but Eric Chavez left third uncovered and Sabathia's throw to second was late, leaving the bases loaded. With David Robertson warming up in the New York bullpen, McLouth struck out on a changeup and Sabathia escaped when J.J. Hardy hit a slow three-hopper to shortstop that Jeter, playing on a sore left ankle, charged and gloved elegantly before throwing to first just in time.

Sabathia pitched a 1-2-3 ninth, finishing a 121-pitch effort as Wieters hit a comebacker. The Yankees ran out of their dugout to celebrate on the third-base side of the mound and the Orioles walked off slowly and somberly.

"It's been about as much fun as I have had in the big leagues watching how they play the game every day, the standard they held themselves to and the way they raised the bar in Baltimore with each other," said Showalter, who has not reached the LCS in 14 major league seasons.

New York won for the 12th time in 23 meetings between the teams in a matchup so close the Yankees outscored the Orioles 106-102. The teams were within one run of each other at the end of 46 of 52 innings in the division series. New York totaled just 16 runs in the five games and Baltimore 10, ending a dynamic six-week struggle. After 10 different nights in September, the rivals were tied for first.

"They are a very good club and they are a very resilient club," Girardi said. "People thought they were going to go away, they never went away."

NOTES: The crowd of 47,081 was the smallest in 18 postseason games at new Yankee Stadium, which opened in 2009. ... New York is 11-3 in the ALCS. ... The 26 runs were the fewest in a five-game postseason series since St. Louis (12) and Arizona (10) combined for 22 runs in the 2001 NLDS.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2012-10-13-BBA-ALDS-Orioles-Yankees-Folo/id-c0254eee9d224840890feaa839181fc6

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Ann Romney praises Ryan's VP debate performance

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Source: http://news.yahoo.com/ann-romney-praises-ryans-vp-debate-performance-133711290--election.html

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Saturday, October 13, 2012

Intelligence, politicized

Did the administration really lie about Benghazi?

In the month since Amb. Chris Stevens and three other Americans were killed in Benghazi, I've given the White House the benefit of the doubt when it comes to explaining to the American people what really happened.

That's because raw intelligence is often conflicting, and even formal reports and cables avoid hard and fast conclusions. Intelligence scholar and former State Department analyst Jennifer Sims likes to say that the goal of the intelligence community is to add value to the policies set out by the president. ?

SEE ALSO: The two axes of domestic politics

At the same time, the intelligence community ought to speak truth to power ??it did so, though not unanimously, before the Iraq war, when several groups of analysts found the Iraqi WMD evidence lacking.?

But here's my problem. And it is a gnawing one. According to the chairman of the House Intelligence Committee, Rep. Michael Rogers, he and U.S. Ambassador to the U.N. Susan Rice were briefed at roughly the same time and given roughly the same information.?So here is what Rice said, the Sunday after the attack:

Based on the best information we have to date, what our assessment is as of the present is in fact what began spontaneously in Benghazi as a reaction to what had transpired some hours earlier in Cairo where, of course, as you know, there was a violent protest outside of our embassy ??sparked by this hateful video. ... But soon after that spontaneous protest began outside of our consulate in Benghazi, we believe that it looks like extremist elements, individuals, joined in that ??in that effort with heavy weapons of the sort that are, unfortunately, readily now available in Libya post-revolution. And that it spun from there into something much, much more violent ? We do not have information at present that leads us to conclude that this was premeditated or preplanned.

The key assertions here are that a "spontaneous protest began outside of our consulate in Benghazi" and that "heavy weapons are?readily available" (and this organically became part of that spontaneous attack, and that "extremist elements, individuals," joined the mob-with-the-big-guns.)

SEE ALSO: The debate: Promises kept?

Rogers concluded from the same intelligence that the attack was pre-planned and did not extend from a protest at the scene of the consulate in Benghazi.?

Let's for the moment assume that both Rice and Rogers were honest in their interpretations of the intelligence. ?

SEE ALSO: The cyber debate goes public

What explanation could their be for the disparate conclusions? ?

One: Maybe the administration wanted to protect sources and methods. That is, we don't exactly know HOW the intelligence community concluded that the attacks were pre-planned. If the U.S. had, say, a sensitive signals intelligence operation on the ground and was monitoring militant radio chatter and/or telephones and e-mails, that capacity is one that the U.S. would want to preserve. ?In that instance, remarks cleared for public release ??unclassified talking points based on the classified intelligence ??would be vague about the degree of certainty the U.S. had about the cause of a particular action. ?

SEE ALSO: The failed Obama thought experiment

In an intelligence report, here is what that might look like:

(TS//SI-VRK//SAMI/NF) ?An intercept from SAND CREEK captured before the attack caught a known member of al Qaeda in the Maghreb discussing "the action against the consulate" with an associate. The intercept was processed by NSA/CSS Georgia as the attack was underway and?then as a CRITIC through appropriate channels.

Now ? if you're the bad guy who planned the attacks, and the U.S. concludes within days that the attacks were "pre-planned" and announces it, you might change your communications protocols. ?

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After all, Rice DID admit that "extremist" elements joined the "spontaneous" mob scene. And "heavy weapons" were readily available. ?In fact, the CIA's team in Benghazi was there precisely to pulse up counter-proliferation efforts, and the house that three of the Americans escaped to was managed by that counter-proliferation team.

But the State Department knew within days of the attacks that

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  • The consulate was stormed without warning. There was no visual evidence of any protest beforehand.
  • There was no evidence AFTER the storming of the consulate that any protest formed.
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In other words, in Tripoli, there were protests. In Benghazi, the U.S. consulate was attacked without warning. There were no protests.

To be extra charitable to Amb. Rice, let's assume that the intelligence about "premeditation" was NOT derived from an?"INT" source ??but that the analysts who prepared the report made inferences about premeditation based on circumstantial evidence. ?For example, ?an analyst might well write the following sentence:

  • Based on the weapons used in the attack, the speed of the entry into the consulate grounds, the number of men involved, and their knowledge of the layout, the probability is high that this element had been performing reconnaissance and preparing for the attack well before it occurred. ?
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  • One that further infer that the perpetrators used the pretext of the protests in Tripoli to strike. But since attacks don't just happen, it is probably true that this team was ready to attack in advance of the inciting moment. ?
Rogers could read that and say quite correctly that it appears as if the attack was premeditated. ?

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And Rice could say, I guess, that the intelligence community has no direct evidence that the attack was premeditated. ?

It is further possible that the first few reports briefed to policy makers included an error ??maybe an analyst made the same mistake that the media did, which was to conflate the protests in Tripoli with the situation in Benghazi. In the crucible, under the gun to brief top-level politician officials, these mistakes happen. And that's OK ??intelligence evolves over time and mistakes like these are subject to scrutiny and generally wash out of final reports. But when there is a time crunch, anyone can make dumb errors. ?

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Congress is responsible for this as much as any other agent; the demand for briefings immediately is high, and, significantly, the demand for briefings that include releasable information requires the intelligence community to write for the public as much as they write for policy-makers. Everyone goes on TV these days, including the chair of the House intelligence committee. Now, I happen to think that it is a good thing that Rep. Rogers is willing to discuss intelligence on television. I've interviewed him a few times, and found him to be candid and honest, and he is a genuine subject-matter expert. But intelligence is still not generated for public consumption. ?

Maybe Rogers ought to have waited awhile. ?

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Maybe Rice ought to have waited awhile, too. ?

But the public demands an explanation. And sometimes, that means that the intelligence process will be compromised.?

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Now, it is possible, but not likely, that the CIA or DIA or NSA has concrete information NOW that the attack's origin IS less clear than they thought. And it is possible that, because of the source or method, that piece of intelligence has only been conveyed to top-level executive branch policy makers. ?

One final possibility: Perhaps Rice and Rogers were given different briefings. Perhaps, by the time Rogers had gotten his briefing, the CIA had already washed the bad intel out. But I doubt it. Rice would almost certainly have asked the State Department's intel shop for the latest assessment before she went on the air. Maybe Rice saw something like my fake Top Secret/SCI line about an intercept and Rogers didn't ? except that maybe the intercept suggested the militants were surprised by the attack.

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Now let's be uncharitable to Amb. Rice. Let's suppose that she was under pressure to de-emphasize the pre-planned nature of the attacks. Why would this be??

1. If the anti-Muslim film was the major cause of the attack and al Qaeda wasn't, then maybe Americans wouldn't conclude that al Qaeda was still a major factor in Libya. After all, Obama's brags about decimating al Qaeda are central in his campaign. ?

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2. Maybe the administration wanted to keep secret the fact of its large CIA presence in the region, some members of which were dedicated to finding militants who were affiliated with al Qaeda in the Maghreb. It is certainly the case that the CIA might itself ask the administration to downplay this element, at least initially.

3. Perhaps the Obama administration wanted to deflect attention away from its own meddling in the region, itself the source of much consternation, and blame the attack entirely on the film, which would be easier for them to spin to the public. ?

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Motive 1 doesn't work for me. If al Qaeda or other terrorist groups were behind the attack and the intelligence community knew it, we would know it, and fairly quickly, because rarely are such broad analytical conclusions drawn about major world events and not somehow transmitted to the press. Also, the White House wouldn't get away with this lie. They would be hammered for it mercilessly as soon as it was discovered. The National Security Staff is not that stupid. Really. They're not. ?

Motive 3 doesn't work either; the response of Libya after the attack and the spontaneous pro-America?demonstrations suggest that Libyan public opinion is not virulently anti-American. ?

Motive 2 is harder to dismiss, because the CIA and the intelligence community have real equities in maintaining a presence in Benghazi and probably do a lot of things that we don't know about, and that Mike Rogers hasn't been briefed about. ?

So what the hell happened? ?

Even today, Secretary of State Hillary Clinton said that the U.S. doesn't have a complete picture of the attack. I suppose she is under some pressure to tidy up the State Department's decision to throw one of their own (Amb. Rice) under a big bus last week, and to deflect attention from Vice President Biden's assertion (true, technically) that the White House itself wasn't briefed about requests for additional security in Benghazi. But Clinton has no incentive to lie. As we've seen, the intelligence community simply will not let policy makers lie about intelligence in a way that unfairly tars the constituent members of the community. They have informal mechanisms of correcting public opinion and they use them.

I'm less concerned about this wilderness of mirrors than about the security challenges faced by diplomats, and I would hope that both Congress and the administration spend more time about THAT subject than the one I've just written about. ?

Still, the facts demand a better explanation. I'm all ears.

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Source: http://news.yahoo.com/intelligence-politicized-220000850.html

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Local Real Estate Market Shows Promise in Third Quarter - Bedford ...

The residential real estate market in the Katonah-Lewisboro and Bedford Central school districts have shown signs of improvement in the third quarter, according to local realtors.

In the Bedford Central School district, 116 homes were sold in the third quarter of 2012, with a total volume of $105 million in sales, according to data provided by Houlihan Lawrence in Bedford.

The numbers are slightly higher than the previous quarter, when 112 homes were sold for a total volume of $97 million. Compared to the previous year, there were slight gains in home sales; in the third quarter of 2011, 112 homes were sold for a total volume of almost $136 million.

Angela Kessel, a top realtor at Houlihan Lawrence in Bedford, said she's encouraged by the numbers and the fluctuation in sales volume can be explained by the diverse market in the district which includes high-end homes.

"I am cautiously optimistic," said Kessel. "I think we've hit bottom?I'm very bullish on this market."

In Katonah-Lewisboro, 69 homes were sold in the third quarter of 2012, with a total volume of $46 million in sales, according to data provided by Coldwell Banker. That's a jump from second quarter when 47 homes were sold at a dollar volume of $36 million, and a year-over-year improvement from third quarter 2011, when 41 homes were sold for $30 million.

"The third quarter is stronger and after the unbelievable downturn we've had to now see such phenomenal movement in the market is amazing," said Nelson Salazar, a real estate broker at Coldwell Banker.

While volume increased, prices have remained steady or dropped in both districts, but locals shouldn't expect to see them rise to pre-2008 levels, he added.

According to Salazar, the median sale price in Katonah-Lewisboro was $624,000 in the third quarter of this year, compared to $653,000 last quarter, and $600,000 in third quarter 2011.

"Historically there has been a gradual rise in home prices?except for the years between 2000 and 2008, when there was a rocket-like artifical rise in price. It's unrealistic to think that we'll see that again," he said.

In Bedford, the median home price in third quarter 2012 was $637,500, as compared to the previous quarter, when it was $677,500. In the third quarter of 2011 the median price was $776,875.

Westchester County

The county-wide market also saw a second round of increased residential real estate sales during the third quarter, July 1 to Sept. 30, of this year, according to Hudson Gateway Multiple Listing Service.

However, while sales volumes increased for two consecutive quarters, selling prices have not.?

Highlights of the HGMLS report:

  • Realtor firms participating in the Westchester-Putnam Division of the Hudson Gateway Multiple Listing Service reported 2,243 closed residential transactions in Westchester, a 15 percent increase over the same period last year.
  • During the second quarter, the year-over-year increases were 13 percent and 24 percent respectively. For Westchester, the third quarter volume was the highest since 2007, and for Putnam, since 2008.
  • If the current sales rate continues, Westchester will close the year with approximately 7,000 sales in all residential categories (single family houses, condominiums, cooperatives, and 2-4 family houses), resetting sales volume convincingly above the 6,639 unit level when our local market entered into real estate recession in 2008.

The increased sales volumes have not boosted selling prices.?

The third quarter median sale price of a single family house in Westchester was $630,000 or nearly 8 percent less than last year?s third quarter median.

HGMLS attributes the lower average price in the region to sellers? price concessions in response to general economic conditions but also partly to a downshift in the proportion of high end ($1 million-plus) properties that were sold.? In Westchester, such properties accounted for 22 percent of all house sales in the third quarter; in 2011 that ratio was 26 percent, and in 2010 it was 28 percent.

The only sector to enjoy price gains was Westchester condominiums, up by 4 percent to a median of $349,750.? The cooperative apartment median fell by 7 percent, to $155,000.

The closings posted with Hudson Gateway Multiple Listing Service in the third quarter largely reflected real estate sales and marketing activity that took place during the late spring and summer months of 2012. Other than low mortgage interest rates in that period there was not much supportive energy from other components of the economy that affect consumer confidence.?

For example, the local unemployment rate has remained stuck in the high (for here) range of 7.5-7.6 percent range; and most consumers probably believe it is more than 8 percent due to the focus on that persistent national rate in the presidential election campaigns. ?The equity markets, which many consumers regard as an index of economic well-being, performed well over the course of this year, but with a pattern of volatility along the way that would intimidate all but sophisticated investors.?

Still, posting two consecutive quarters of increased real estate sales in the region is encouraging because it occurred in the face of lackluster or even adverse economic circumstances, according to Hudson Gateway Multiple Listing Service.

"We are probably close to the point where buyers and sellers see eye to eye on the bottom line for prices, and where an increasingly active market generates its own energy for renewed health," the organization's latest report states.

Source: http://bedford.patch.com/articles/residential-real-estate-sales-rise-but-prices-drop-e178666a

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Video: Defending Business Made in the USA

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Communications Planning in 2013 - Only Dead Fish

2013

The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few thoughts on the subject. Tough to do justice to such a broad and forever shifting entity in 500 words so this is by no means an exhaustive list, but here are some (inevitably interlocking) themes that I think will be areas of focus and agents for change in the practice of comms planning over the next year:

1. Robots and humans.

The balance in our industry between the art and the science, the human and the automated, continues to be an ever-changing, fascinating one. The march of automation (particularly in trading through real-time bidding and optimisation) is inevitable. But I think there's some interesting work happening around the attribution of value that could impact planning quite significantly. Until now of-course, much media spend has been based on a comparatively limited understanding of the value of individual parts to a customer journey. Digital tools enable us to use data in more sophisticated ways to attribute value to the constituent parts of a broad spectrum of activity and develop a far better understanding of how they can work together.

The scale of this opportunity is like moving from being in the trombone section of an orchestra (I'm reminded of that Richard Strauss quote:??Never look at the trombones. You'll only encourage them")?to becoming the conductor. My argument here is not that planners are equivalent to the brass section, but that they are the only ones who, along with the client, are now positioned to be the conductor for the entire orchestra. The key here of-course will be in joining up disparate data sources in order to derive decent insights, and in assesing the speed, scale and type of response. As well as algorithm and automation, that process requires very human traits of interpretation, judgement and understanding.?Success in media will be measured through the art of balancing multiple metrics in order to drive uplift in the one that really matters.

2. Convergence of Paid, Owned and Earned media.

The POE model has become the default way of looking at the media world but I've always thought and said that the most interesting aspects are how they work together, and the blurred boundaries/spaces in-between. Part of this is (as McKinsey have said) about how paid media generates earned and serves as a feeder to owned. Part of it is about how agencies can get more involved in creating and designing amazing owned media experiences. Part of it is about how?content flows seamlessly between all three (the atomisation of content for re-application, or through using APIs for example). The growth in importance in owned and earned media is really important for comms planning. It means different approaches - smart combinations of distributed thinking (getting your idea/content out there embedded in the fabric of the web and what people do) and classic destination thinking (the place that aggregates, augments, facilitates and dareisayit engages). It means different knowledge - experience design, UX, analytics, using measurement and data to derive insight for not just short campaigns but for ongoing creative development. It means a different relationship with the client - in order to gain full insight you need to work with the kind of data that traditionally has sat behind client firewalls. You need to see the whole picture, not just half of it. Planners are at the sharp end of this change.

Nike are most often used as the exemplar of great integrated thinking and for good reason - whilst their overall marketing and media spend has gone up, the proportion of that spend that comprises traditional paid media has gone down, and instead Nike have focused on highly participative and spreadable content and product driven initiatives that create communities and ecosystems with the product at their heart. Not every brand can be Nike, but I think what they're doing is instructive for the kind of approaches that will matter far more in comms planning.

3. Slow, fast and spiky planning.

One of the biggest challenges within this convergence is maximising the opportunity to combine the short-term 'spikes' of activity characterised by a campaigning mindset and approaches with the longer-term always-on platforms that digital is also exceptionally good at.?Matt Locke has talked about the changing patterns of attention and the idea of 'slow, fast and spiky culture' - how some elements of culture accrue attention over long periods of time whereas others rapidly synchronise attention in a short period of time before it quickly moves on. At the recent Google Firestarters he took this further into how we now need to?design in a different way, for new attention patterns, new behaviours and for circulation rather than distribution. Ideas and stories have always been distributed (through mass media), but they are now circulated between people, which compels planners to plan for shareability and what Matt called 'transgression'. The key dynamic here is how to optimise both short-term campaigning and long-term platforms, make them work seamlessly together, and ensure that short-term is always bringing value back to always-on (and that could mean eyeballs, interaction, participation, content, followers, data capture).

Part of that is about how a series of smaller ideas can over time become a 'long idea" (Gareth Kay calls this "ideas as unfolding stories, a stream of iterations and interactions that invite people into the process?). A whole other part is about?being able to identify spikes of attention and interaction quickly, and have the capability and resource to be able to amplify and capitalise on them. I think it's fascinating that we're starting to see specialist roles such as the real-time planning director start to emerge, whose job it is to use not only customer data, but patterns derived from near real-time search behaviours and social media conversation to derive insight and benefit in far faster, and more nimble ways.

This brings into sharp focus the question of planning cycles and resource allocation. As I've said before, we need to move on from the rigidity imposed by annual planning cycles and budget in far more agile ways to allow for more experimentation and optimisation. If how we budget doesn't change, nothing will. A 70,20,10 model for resource allocation makes far more sense in the modern media world, and allows planners the elbow room they need to really do a great job for the client.

4. Content strategy and marketing

Suddenly everyone's talking about content marketing. It's not hard to see why - the shift towards content-hungry always-on platforms requires brands to use content in very different ways. If brands are becoming publishers then they need to act, think and plan like publishers. The opportunity here is for planners to work with clients to effectively combine the stock (the durable stuff) with the flow?(the feed, "pieces of content, produced rapidly and at a low cost") of content. There is lots of potential here to develop new areas of expertise and utilise/develop new tools and models around the three pillars of content curation.

5. Mobile, mobile, mobile

It feels slightly disingenuous for me to talk about mobile as a separate point as I believe the critical thing about mobile is to treat it as a device, not a channel. So the real opportunity is clearly in how to use the inherent characteristics and behaviours associated with it to augment existing ideas. Spend has obviously lagged consumer behaviour considerably, and continues to do so, but perhaps we're finally starting to see the real shift happening. The opportunity gap that exists between the amount of time people spend on mobiles and the proportion of budgets allocated to it creates an opportunity gap for planners to incoporate mobile not only through existing channels such as search and display, but through compelling content, commerce and technology-driven ideas. The potential is huge. Second-screening and location-based services are just the start.

So there you have it. That's ended up being somewhat more than 500 words (oops) but as I said at the start, whilst this is not an exhaustive list, it reflects the areas I think will matter. There is plenty more around how I see the role of agencies developing around data, technology, skills and culture in the Progression of Agency Value research and report I did earlier this year.

As always, I'm interested to also know what you think. But for now, here's one final thought on this - what an amazing time it is to be a planner.

Source: http://neilperkin.typepad.com/only_dead_fish/2012/10/communications-planning-in-2013.html

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