Adobe Updates Its Social Marketing Tools To Predict The Popularity Of Your Facebook Post

Adobe is announcing new predictive capabilities for Adobe Social ? capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat. Bill Ingram, vice president for Adobe Analytics and Adobe Social, walked me through the new features earlier today in advance of the Adobe Summit in London. Adobe is using historical data ? both in aggregate and at customer-specific level ? to predict the likely engagement level and sentiment around a specific Facebook post, and it can recommend keywords, content types, and timing that might lead to a better response.

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